Lifestyle

Lenny Kravitz's girl stars in perfume adverts

November 26, 2009 Edition 1

ZOE Kravitz, a regular in fashion weeks’ front rows, has landed her biggest stint to date as the face of Vera

Wang’s Princess fragrance.

Zoe, daughter of rocker Lenny Kravitz and actress Lisa

Bonet, has taken over from teen star Camilla Belle as the new face of the scent. Hiring rockstar offspring for fashion and beauty campaigns seems to be a guarantor for success right now – see Georgia Jagger’s work for Hudson Jeans or Amber le Bon for Moschino, Myla and

River Island – which shouldn’t come as a big surprise given that stars such as Mick Jagger or Duran Duran singer Simon Le Bon have a tendency to attract the

world’s most favourable gene pool.

But Vera Wang’s trendy approach doesn’t stop here: the

designer has also launched an interactive website for

the fragrance, verawangprincess.com, that lets users upload their own pictures via Facebook to see themselves appear in the Princess ads, a social-media tool already used by brands including Gucci and Burberry.

The site also features a “Princess Playlist” that can be bought on iTunes. Princess sells exclusively at Bloomingdale’s, Nordstrom, Macy’s, Sephora, and

verawang.com. Products range from body lotion, polish and body butter to eau de toilette. – The Independent

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